About Us
Enterprise Growth Analytics helps companies understand the performance of their measured marketing programs, enabling the transformation from marketing expense to strategic investments for growth.
By leveraging Analytics, AI and Machine Learning, we help clients understand what’s possible, what’s optimal and what’s practical. Our data-driven approach to Analytics helps ensure that marketing investments align to consumer behaviors, maximizing business impact and financial returns.
We engage with clients by first understanding their growth challenges rather than just pushing solutions. By mapping out the consumer and retailer-centric strategies that drive their businesses, we offer a much more enhanced array of insights to drive multiple avenues for growth as compared to traditional analytics providers.
Our History
Founded in 2015 as Marketing Attribution Partners, we were able to bridge the gap between top-down marketing mix modeling and bottom-up multi-touch attribution. With our middle-out approach, we quantify the financial impact of marketing decisions with precision in total and across consumer purchase dynamics, all in one Enterprise Growth Analytics platform, our new company name.
What We Do
We prove that marketing is and should be an investment, not an expense. Our platform converts insights into clear actions, reducing friction in decision-making and unlocking future profitable growth opportunities across your enterprise.
How We Do It
We align marketing investments with the series of intended consumer reactions, prioritizing all cascading synergies across touchpoints. Our analytics capture immediate, carryover, and sustained effects to optimize both short and long-term value.
Why It Matters
By presenting results as a series of possible, optimal and practical strategic choices, Marketing Attribution Partners helps your entire organization speak the language of practitioners and C-suite decision-makers alike, providing a robust, system-wide view of marketing’s direct impact on business growth.
From Spend to Strategic Growth
We prove that marketing is an investment not an expense. By configuring our approach to your workflow and growth challenges, we offer a radically different approach compared to other analytic providers.
Understand What’s Possible, Optimal, and Practical
Our enterprise-grade analytics, powered by AI and machine learning, align marketing investments to consumer behaviors, delivering data-driven insights that maximize business impact and financial returns.
Full-Funnel Synergy Capture
Uncover hidden interactions across channels and consumer touchpoints capturing indirect, sustained and longer-term effects to optimize for total business growth—not just isolated metrics
Executive-Ready Financial Insights
By presenting results as a series of
vetted strategic choices based on the highest probability of success, we deliver a system-wide view of marketing’s impacts, bridging the gap between marketing performance and bottom-line results
AI-Driven Precision for Smarter Investments
Align every dollar with the customer conversions they were meant to influence, eliminating inefficiencies and maximizing impact.
Sustainable Growth at Scale
Continuously optimize marketing strategies with adaptive AI models that evolve alongside changing customer behaviors and market conditions.